Miami will become the centre of mobile gaming universe from the 31st of May till the 3rd of June this year when the Juegos Miami gaming convention takes place here. Promoted by Clarion Events, the company that is behind huge gaming industry events such as ICE and GiGSE, Juegos Miami is expected to be a very important event that focuses on the gaming industry in the Caribbean and Pan-Latin American regions and is the first of its type. It will be held at The Biltmore, Coral Gables, Miami and will attract industry participants from many different countries since it provides them with plenty of opportunities for networking.
Considering the importance of the event, many local government officials and industry regulators are expected to take part in it. There will also be around 30 other senior thought leaders from the industry participating in the event. Incidentally, this is an invitation only event and is generating a great deal of interest because of its specific focus.
LeoVegas COO Marcus Nylen is expected to give the keynote presentation at this convention, with the apt title of “Going mobile – no longer an option”. After all, LeoVegas is one of the best online mobile casinos available these days since it offers a wide range of games in an excellent gaming environment. As one of the earliest companies to get in on the mobile gaming trend, LeoVegas has a head start over most of its competitors and Marcus Nylen will definitely have a lot of useful information for audiences at the keynote presentation.
While he is prepared to impart his ample knowledge about mobile gaming marketing strategies, he is also looking forward to taking part in the social events scheduled during the event. The knowledge that he has to impart will be of use to start-ups as well as established operators in the industry. After all, LeoVegas has been very successful because it focused on mobile gaming instead of treating it as an extension of their online product designed for desktops.
Mobile gambling is a fast growing segment of the gambling industry since people increasingly prefer to use their mobile devices for gambling instead of their laptops or PCs. After all, the screen sizes of these devices are expanding and so are their memory and computing capabilities.
Opportunity to Expand in the Latin American Market
The South and Latin American markets hold a great deal of potential for the gambling industry. In fact, there are many gaming operators ready to cater to this immense market. Interestingly, a large number of them have switched to mobile gaming in keeping with the industry trend. LeoVegas and other companies will be exploring various strategies to expand into this lucrative market.
Juegos Miami is a custom made event for the Latin American and South American markets and as such, its concept hasn’t been lifted from other large exhibitions and conventions catering to the gaming industry as a whole. The event has been designed to provide exhibitors a cost effective forum for the exchange of knowledge and for socialising with industry peers.